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Research papers

How extra strong research helped launch extra strong teabags

The research programme was valuable in two main respects. First, it was early experience of a simulated test market in the region which helped in making a launch/no launch decision. In the event the major parameters predicted by the LOCATOR test were...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Janet Katz, Charles A. Rhodes
Company: MEMRB
June 15, 1987
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Citation

Katz and Rhodes (1987a, June 15). How extra strong research helped launch extra strong teabags. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-extra-strong-research-helped-launch-extra-strong-teabags


Research papers

The use of video as an advertising medium in the Middle East

The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Charles A. Rhodes, George V. Vassiliou
Company: MEMRB
June 15, 1986
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Citation

Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east